The "Measurement: How Do We Define Success?" conference will be held May 29-31, 2018 at Wake Forest University's Innovation Quarter in downtown Winston-Salem, NC.
Dear Colleagues,
It is my pleasure to invite you to attend the annual BB&T Centers and Professors conference, this time hosted by Wake Forest University in Winston-Salem, North Carolina. The conference theme this year is: “Measurement: How Do We Define Success?” It will feature keynotes and panels exploring how we should assess the value of what we are doing—as professors, as programs or centers, and as institutions of higher education.

The conference will feature Bryan Caplan as a keynote speaker, among many others who have experience and insight from which we can learn about what works and what does not, what adds value and what does not, what methods of assessment we should consider and what we should not, and what paths for the future have promise—and what do not.

The conference will take place May 29–31, 2018. Conference registration is free, but space is limited. We have also blocked off hotel rooms in the Kimpton Cardinal Hotel at a discounted rate, but, again space is limited so please register soon.

To register and to reserve your room at the Kimpton Cardinal Hotel, please complete the 2018 Conference Registration Form. To propose a panel or paper, please email your submission to

Please don’t hesitate to reach out with any questions. We look forward to welcoming you to beautiful Winston-Salem this May!

With best wishes,

Jim Otteson

Conference Chair