Why Business?

We all want to feel fulfilled: to know that we’re using our lives to create a positive effect on the world. Can that happen through business? A doctor sees a patient walk away healthy, and a teacher sees a student learn new ideas. Business professionals create value and positive change in society too, but it happens through complex organizations and in many individual transactions over time, so it can be harder to find and hold on to the fulfilling moments as a business professional.

After taking this class, I approach my team projects very differently. My approach is ‘how can I better my team instead of just getting the grade?’ I look at my work in a more holistic way. I want to make a change in the world, and I think the most effective way I can do it is through business.

— Rachel Mair (BS ‘20)

Wake Forest students are exposed to a broad liberal arts foundation and become proficient with cutting edge business analysis and strategy: ‘Why Business?’ brings those different ways of thinking together so that students can see the ways that business professionals create value in a humane and just society. From basic questions about the nature of society and justice to the complex problems of regulation and shaping behavior in healthy ways, ‘Why Business?’ prepares students not just to succeed in their individual roles, but to take their places as stewards of the market system and business profession. ‘Why Business?’ graduates are able to claim their place as agents of positive change and economic growth that benefits all members of society.

This class has provided different views of business and capitalism in society and has allowed me to form my own opinions regarding the standing of business in my life/society.

— ‘Why Business?’ student