Research

Confidence in Capitalism

In 2021, Dr. Christina Elson initiated a multi-year survey to examine what Americans born after 1980, commonly referred to as Millennial and Gen Z generations, think about capitalism. She recruited Dr. Kylie King to join the project. Their work explores how Millennials and Gen Zs differ from one another and older generations in their ideas about entrepreneurship, business, work, free enterprise, markets, trade, redistribution, and other economic concepts. These ideas are often conflated, considered piecemeal, or collected for marketing purposes. Young Americans have complex ideas about capitalism. Their views will develop with age and the evolution of American culture.

Papers, data, and visualization from Confidence in Capitalism Research are on Dr. Elson’s research site.

Dr. Elson’s Substack, Free Market and the Future, provides insights for business leaders managing these groups.