Research Affiliate & Advisor
Associate Professor of Marketing
Wake Forest University School of Business
Dr. Michelle D. Steward (Ph.D., Arizona State University) is an Associate Professor at the School of Business at Wake Forest University. Michelle’s research interests center on issues involving business-to-business marketing, and how internal working relationships drive superior performance. Within this research domain, she examines the interrelationships among salespeople, supply managers and their internal customers.
Michelle’s research has been published in journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Journal of Business-to-Business Marketing, Omega: The International Journal of Management Science, Journal of Marketing Education, Journal of Marketing Theory & Practice, Business Horizons and Marketing Management Journal.
Michelle has received both the Faculty Scholarship Award and the T.B. Rose Fellowship in Business for Instructional Innovation at Wake Forest University’s School of Business, and has been internationally recognized with her co-authors as the winners of the S. Tamer Cavusgil Award for the “most significant contribution to the advancement of the practice of international marketing management.” In addition to teaching in the United States, Michelle has lived abroad and worked for the Ministry of Education in the Republic of South Korea. Michelle is an Associate Editor for the Journal of Marketing Education.