Otteson for Business Insider: Why Are You Going to Business School Anyway?

June 20, 2016

BB&T Center Executive Director Jim Otteson writes for Business Insider about Wake Forest’s Why Business?™ course and the work of the BB&T Center for the Study of Capitalism.

The article, available from Business Insider as part of their joint “Price of Profits” series with Marketplace, outlines the approach of the new course for Wake Forest undergraduates and the conviction of the faculty in the Business School that students need to appreciate the positive contributing role of business in society.

“At Wake Forest University, where I teach,” Otteson writes, “we decided to take a different tack. We wanted to address the criticisms squarely, and give students a real opportunity to think about big questions that need to be asked: Should we have a market economy? What are the responsibilities of a firm in a market economy? What are the objections raised to business, and what are the responses?

“And most broadly: What is the role of business in a humane and just society?”

Business Insider is a broadly read resource for leaders in industry and higher education, and the article has been heavily quoted across the web.